Arbitron Releases First ‘Currency’ Radio Ratings Data from Houston PPM Service
The first “currency” radio ratings from the Houston Portable People Meter radio ratings service were released by Arbitron Inc. this week – the second U.S. radio market to join the electronic...
View ArticleIpsos: Canadian Blogs, Bloggers Teeming with Marketing Potential
Though many adults in Canada seem to take the information in blogs at face value, others exhibit skepticism – but reactions vary widely, depending on the topic of the blog, according to “Blogging in...
View ArticleClick Fraud Jumps to Nearly 16% in Second Quarter
Pay-per-click (PPC) industry fraud figures for the second quarter of 2007 increased a full percentage point from the previous quarter, reaching an average of 15.8%, according to Click Forensics, Inc.’s...
View ArticleIn-Game Advertising Revenue to Reach $971MM by 2011
The global in-game advertising market, which generated $77.7 million globally in 2006, continues to develop at an exponential rate and will, by 2011, grow to $971.3 million in worldwide in-game...
View ArticleEmail Essential for UK B2B Marketers
Email remains the marketing tool of choice in B2B marketing, according to a recent B2B Marketing Magazine survey sponsored by Newsweaver, which found that 80% of UK B2B marketers surveyed consider...
View ArticleNielsen/NetRatings: MSN/Live Search Grows 77% Year over Year
Nielsen/NetRatings confirms the consensus… with its release of search-volume data for June showing extraordinary gains by Microsoft’s MSN/Windows Live Search – both in year-over-year growth and...
View Article17% of Senior Marketers’ Organizations Have Bought Ads in Return for News Story
Almost 17% of senior marketers say their organizations have bought advertising in return for a news story, according to the results of the fifth annual PRWeek/Manning Selvage & Lee (MS&L)...
View ArticleTop 9 Online Trading Destinations – June 2007
Note: ^ indicates that home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased...
View ArticleVideogame Ad Effectiveness Factors Studied
In-game ads are not only noticed by players but also positively influence their intent to buy, according to a Double Fusion study conducted by new-media research firm Interpret LLC, which analyze...
View ArticleFirefox Market Share Surges to 28% in Europe, Growing Globally
Firefox had a nearly 28% average use rate in Europe in the beginning of July, with growth in market share in all 32 European countries studied by XiTi Monitor – though Internet Explorer remains the...
View Article81 Million Watch Broadband Video, with Little Impact on TV
An estimated 81 million people, or 63% of the 129 million people who access the internet via broadband in the US, watch broadband video at home or at work, according to new research conducted by...
View ArticleLeading Children’s TV Companies Buck Down Market
Broadcaster spending on children’s programming has remained flat over the past five years while the home entertainment market overall has declined; nevertheless, the leading players have significantly...
View ArticleThree of Four US Internet Users Stream Video – 2.5 Hours’ Worth – in May
Nearly 75% of US internet users watched, on average, 158 minutes of online video in May, and Google sites topped the monthly rankings with both the most unique video streamers and the most videos...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – June 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account onlyimage-based technologies and advertising sold per...
View ArticleStudy: Customer Data Quality a Basis of Business Growth
Nine of 10 of “Best-in-Class” businesses plan to implement enterprise data management solutions within two years, and 74% plan to implement formal master data management programs, writes CRM Buyer,...
View ArticleLuxury Consumers: What Counts Are Experiences, Not Things
Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the...
View ArticleFacebook Driving Traffic to Widget Publishers
A dramatic increase in traffic has resulted for publishers that have built and deployed widgets on the now-open Facebook platform, according to an analysis of Quantified Publishers* by Quantcast...
View ArticleFuture Bright for Ad-Supported Casual Gaming
Casual gamers are open to alternative business models, expressing broad support for advertising – eight of ten are willing to view an ad in return for free play – as well as for online trials and...
View ArticleNAA: Online Newspaper Audience Sets Records in Q2
More than 59 million people (37.3% of all active internet users) visited newspaper websites on during the second quarter of 2007 – a record number and a 7.7% increase over the same period a year ago,...
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